2025 Cleaning Tools Market Expands Rapidly as Traditional Products Regain Share

In 2025, the global cleaning tools market continues its strong expansion, driven by a growing emphasis on home hygiene and rising household spending. Forecasts estimate the market to reach approximately US$19.77 billion, up from US$18.45 billion in 2024—an annual compound growth rate of 7.2%.

Despite the spotlight on smart cleaning devices such as robotic window cleaners and smart spray mops, non‑smart cleaning tools—including manual mops, brushes, and cloths—are experiencing a notable resurgence. Consumers are rediscovering their enduring strengths, notably highly efficient stain removal, the reliability of durable and practical cleaning tool, and designs specially designed for kitchens and bathrooms.

1. Value, Longevity, and Performance Drive Preferences

Rising economic caution has steered consumers back to proven, no‑frills tools that deliver. Products boasting highly efficient stain removal, long mechanical lifespan, and easy maintenance—like multi‑spray mops and replacement‑head brushes—are enjoying revived popularity.

2. Tailored Designs for Kitchens and Bathrooms Win the Day

Dirty hotspots such as kitchen countertops and bathroom grout continue to demand precision cleaning. Tools specially designed for kitchens and bathrooms, such as tile cleaning brushes with angled heads and compact crevice scrubbers, are rapidly gaining traction.

3. Channel Strengths Maintain Competitive Edge

Brick‑and‑mortar stores—including grocery chains, home improvement outlets, and pharmacies—remain an important battlefield for non‑smart products. Their accessible price points, intuitive usage, and cross‑generational appeal make them especially resilient among older demographics.

4. A Hybrid Market Emerging

While smart cleaning tools continue to carve a niche with tech‑savvy consumers, the broader market is balancing. The expansion of traditional tools indicates a more nuanced, hybrid industry landscape—smart devices complement, rather than replace, durable and practical cleaning tool options.

Conclusion

In 2025, the cleaning tools market is both expanding and diversifying. The renewed popularity of non‑smart tools—and their focus on highly efficient stain removal, durable and practical cleaning tool, and designs specially designed for kitchens and bathrooms—reflects a strategic alignment with consumer value demands. Manufacturers and retailers would do well to harness this dual‑track growth strategy.